Strategy Meets MCA Excellence

Key Takeaways K+W and KWRE earned three national Awards of Excellence in the 2026 SMPS Marketing Communications Awards. Data Center Week: Then. Now. Next. was… Read More

Data Centers Decoded: Myth #9

Key Takeaways Data centers can deliver significant local economic benefits through private investment, tax revenue, infrastructure improvements, and community funding. Read More

Data Centers Decoded: Myth #7

Key Takeaways Data centers are critical infrastructure, not just commercial developments. They power essential services like healthcare, banking, emergency response, cloud computing,… Read More

Data Centers Decoded: Myth #6

Key Takeaways Successful data center projects begin long before construction starts. Early planning helps identify permitting, utility, environmental, and infrastructure… Read More

Data Centers Decoded: Myth #5

Key Takeaways Modern data centers are designed to minimize noise through equipment selection, acoustical enclosures, building orientation, and site planning. Backup generators are used… Read More

Data Centers Decoded: Myth #4

Key Takeaways Not all data centers use the same cooling technology or the same amount of water. Cooling strategies are selected based on climate,… Read More

Data Centers Decoded: Myth #3

Key Takeaways Being near a transmission line does not mean power is immediately available for a data center. Available electrical capacity, not proximity to… Read More

Data Centers Decoded: Myth #2

Key Takeaways Finding available land does not guarantee a site is ready for a data center. Power availability is often the biggest factor influencing… Read More

Data Centers Decoded: Myth #1

 Key Takeaways Data centers do not simply overload the electrical grid. Reliable power is planned years before construction begins. Utilities, engineers, developers, and grid operators… Read More