Two Brands, Four SMPS MCA Wins
K+W and its renewable energy affiliate, KWRE, brought home four national honors at the 2025 SMPS Marketing Communication Awards (MCAs), announced last week at Amplify A|E|C in Columbus, Ohio.
K+W earned two Awards of Excellence—and two coveted “m” trophies—for digital campaigns that turned internal culture and professional celebration into powerful storytelling:
- Women in Engineering Week — Category: Diversity, Equity & Inclusion Communications – Digital
This vibrant campaign took audiences on a time-traveling journey through history, spotlighting eight pioneering women whose innovations shaped the world. By honoring trailblazers of the past, the campaign inspired today’s—and tomorrow’s—engineers to push boundaries and shatter glass ceilings.
View the winning entry | See the campaign
- 2024 National Surveyors Week — Category: Recruitment and Retention Communications – Digital
An immersive experience, this campaign took audiences on an adventure through the world of surveying, showcasing these modern-day explorers as essential to uncovering history, safeguarding projects, and shaping the future. Through bold storytelling and real-life expeditions, it inspired the next generation to swap desk jobs for compasses and a career of exploration.
View the winning entry | See the campaign
KWRE earned two Awards of Merit, recognizing renewable energy marketing that connects technical expertise with compelling, audience-focused storytelling and engagement:
- 2024 National Clean Energy Week — Category: Brand Awareness Campaign – Digital
Buckle up for an interactive “road trip” across the U.S., using game-style storytelling to spotlight KWRE projects, regional energy challenges, and innovative solutions. Blending engaging visuals, strategic content, and national reach, the campaign boosted brand awareness, drove proposals, and reinforced KWRE’s position as a leader in renewable energy.
View the winning entry | See the campaign
- KWRE Tradeshows — Category: Trade Show Marketing
More than a booth, it was a full brand experience—combining bold pre-event promotion, an eye-catching setup, and an interactive Plinko game to spark conversations and capture leads. This high-energy strategy saturated the market, turned booth traffic into lasting relationships, and generated 80% of annual revenue from tradeshow leads.
The SMPS MCAs honor outstanding marketing achievements in the architecture, engineering, and construction industries, spotlighting firms that set the bar for creativity, innovation, and results.